The Yodo1 team has been fantastic to work with. It’s great when you have a partner who cares as much as you do about making a great game. They provide not only a great advertising platform but a skilled team to help you improve gameplay and ad design.

Michael Dobele

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"In Yodo1, we found a partner with expert knowledge of local ad networks and Chinese players."

Maximizing Ad Revenue in China: Protostar Partners with Yodo1

In 2014, the Australian duo Matt Knights and Dean Loades co-founded Protostar. Their goal is to make fun games with a broad appeal at the highest quality standard. Now as a team of seven, Protostar has put out a number of great titles, including Sling Kong, Super Starfish, and their latest, It’s Literally Just Mowing. Their fun and casual games have garnered more than 20 million downloads worldwide. Continue reading to learn how Protostars partnership with Yodo1 allowed them to maximize their ad revenue in China. 

Protostar needed a partner with local experts who could help them better understand the market and increase ad revenue in China through local ad networks. When the Protostar team put Super Starfish on the Chinese market, they got featured on the Apple China App Store and enjoyed some great exposure. However, they were struggling to capitalize on and monetize this traffic.

Yodo1: The Partner Who Understands Both China and Ads


Before MAS, Protostar worked with several advertising agencies, but it wasn’t until they connected with Yodo1 that the studio found the partner they were looking for. With Managed Ad Services (MAS) platform, Yodo1’s monetization team helped Protostar improve their in-game ad placements and suggested better ways to localize the game for China.

 "China is a huge market that we’re still not capitalizing on enough with our games. We’re looking forward to continually improving that with Yodo1.”

The Protostar team is now looking forward to greater success with another Yodo1 partnership: releasing Sling Kong into China’s booming H5 games market.

Learn about the many ways our partners use Yodo1 solutions to turn their games into scalable businesses.

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By integrating Transformers, one of the 
most loved and recognized brands in China, 
Mini World has sold more than 360,000 
character skins in 3 months.

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The Featherweight & Yodo1 partnership has 
allowed each party to focus on what we each 
do best, with the Yodo1 team spending the 
bulk of their efforts on live ops, 
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Transformers: Earth Wars increased their D1 retention by leveraging their in-game KTplay community, helping new players join.

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Establishing monetization in China provides game studio with the edge they needed.

MAS Gives Efez Games Time and Resources to Innovate

Jakub Pokorski already had a great deal of programming experience before taking an interest in mobile game creation, deciding to try out Unity 3D to see if he could make games with it. As many would agree, Unity 3D is a robust development engine popular amongst novices due to its user-friendly environment for gaming projects. And like many others in the industry, Jakub got a lot of satisfaction from creating his own virtual worlds and stories. The experiment was a turning point and a gateway to his future career and subsequent success.

In tandem with the launch of his first hit game, Case Opener, Jakub founded Efez Games in 2015 with a group of hobbyist friends. Their game went on to attract over five million players, and the talented team has not looked back since. “I love being part of the games industry,” Jakub comments. “People in the gaming industry are chilled out, and it seems to me that most of them really like their jobs. More to the point, making mobile games requires a mix of different skills – programming, designing, drawing, marketing, etc. You meet a lot of very interesting people, and you can learn a lot.”

However, the developer and CEO acknowledged that creating a successful game is not without its core challenges. One of the most urgent of which was the need to optimize monetization. Many indie developers stumble in this area of business through a lack of expertise, and Jakub’s primary concern was the exhausting process of managing ad waterfalls and dealing with multiple middlemen. They are notoriously tricky to set up and difficult to optimize. A better solution was needed that would streamline the process and save time and effort.

An answer presented itself during a LinkedIn conversation with a Yodo1 MAS team member, where Jakub learned that MAS uses a combination of AI and human expertise to optimize performance. The solution eliminates the need to set up price waterfalls manually, freeing up more time for further game development. 

Jakub also discovered that besides being a global solution, MAS could also be adjusted through the company’s expert monetization team. Instead of a one-size-fits-all unified solution, Yodo1’s system is configurable to meet the unique demands of each market they were struggling to monetize.

MAS Provides the Freedom to Focus on New Projects

Migrating to MAS proved to be an inspired decision. It has optimized and automated the management of their ad networks and provided access to real-time performance tracking through a personal dashboard. Working with mobile game creators to monetize in China is also something Yodo1 has a solid background in. 

Subsequently, the MAS customer success team helped with game customization and translation services that resulted in greater market penetration. MAS automation and additional revenue from the Chinese marketplace have helped Efez Games grow. The team now has more time and resources to focus on its two current projects - launching Case Opener globally and developing their new game SkinApe.

Find out how a personalized monetization strategy can benefit you. With Yodo1’s MAS team in your corner, you are free to focus on what you do best -  making great games!

Register on our MAS Portal today and get started in just three easy steps, or contact a Games Growth Specialist here to learn more.

Personalized support and increased revenue changed the game for developer HeyDay.

A Single Ad Mediation Partner Wasn’t Working: The Solution? MAS. 

Muhammed Ahad’s journey in the game industry started with the games he played in his early childhood. Many years of playing titles such as GTA: Vice City and Project IGI left a lasting impression. It helped him decide on a career path early: to make great games! 

Ready to embark on his new career, Ahad faced the same dilemma that many face, how to begin without relevant experience? The answer, as all successful indie developers come to learn, is simple: make a game and gain experience as you go. Full of enthusiasm, the tenacious developer set out to create his own game. Anti-Stress Management 3D, an oddly satisfying snap pop it fidget game experience, was ready to go by September 2020.  

Initial Attempts to Monetize Unsatisfactory

Excited with the result of his efforts, Ahad pressed forward to see how far he could take his creation. The next step was to figure out how to make a living from it. Aside from motivating users to purchase and view ads through a fun experience, game monetization is something creators need to think about early. Ideally, long before the game is launched in the app stores.

Ahad’s initial attempt to generate a revenue stream through his new game encountered multiple problems. This is not unusual. The complexities of converting users into paying customers are considerable, something that the game creator soon learned while attempting to monetize through Admob. “Ad serving on Admob was limited, especially when most of your players come from tier 3 countries,” explains Ahad. In addition, payments were reduced consistently due to invalid traffic. Taken altogether, the situation became unacceptable. A new solution was needed, fast.

“I love Yodo1. Their support team truly supports me anytime I need assistance.” Muhammed Ahad – CEO, HeyDay Studios 

Replacing Admob with a more flexible and profitable system was not as difficult as first imagined. Having learned of Yodo1’s MAS (Managed Ad Services), the indie developer worked to resolve his monetization problems after an in-depth conversation with a Yodo1 representative. “Integrating MAS into my game was substantially easier compared to other third-party solutions,” says Ahad. “As a matter of fact, it would be true to say that I actually enjoyed the experience.”

Armed with detailed yet easy-to-grasp documentation and the backing of a willing and able support team, the new system was installed and live in no time. Pivotal to the swift and trouble-free integration of MAS was the level of help he received throughout the process. “The Yodo1 support team truly supports me anytime I need assistance,” says Muhammed, “and I love the services that the game publisher offers.”

“I solved my monetization problems and doubled revenue with one single MAS SDK installation.” Muhammed Ahad – CEO, HeyDay Studios

Relying on a single ad network or mediator is not always the best strategy. Installing MAS provided his hyper-casual, stress-relieving game with access to multiple primary ad mediators, reducing its dependence on Admob for all revenues. 

Switching to MAS was a game-changer for Ahad. He bought his first car with his first Yodo1 payment and had plenty left over to grow HeyDay Studios. Created in August 2020, the company currently employs several other game professionals. With the support of Yodo1’s monetization services, Ahad and his team are forging ahead with the next big challenge – to make HeyDay studios a prominent name in the world of mobile gaming. 

Relying on one Ad Network or Mediator for game revenue can be problematic and is rarely the best way to maximize revenue. Yodo1’s MAS mediates between all primary mediators and Ad Networks to solve the problem. Together with our highly experienced team of monetization professionals, MAS offers the best possible solution to the challenge.

Register on our MAS Portal today and set up MAS AI automation in just three easy steps, or contact a Games Growth Specialist here to learn more.

Moving to MAS enables Evgeniy Shavarakov to take Radar to the next level.

Optimized Monetization Gives Studio Room to Innovate

Success Takes More Than a Great Game Idea

Evgeniy Shavarakov had always dreamed of making games with virtual worlds. Like many aspiring indie developers, his goal was to carve out a full-time career in the industry. This ambition came closer to reality back in 2009 with the launch of his game studio, Radar. However, establishing a business is merely a first step in the long and winding road towards cultivating long-lasting success in the highly competitive mobile games industry.

Maximizing Game Revenue is Time-Consuming

With ability and determination in abundance, Evgeniy had little difficulty in bringing his casual adventure spin creation, Fruit Master, to life. A game that combines addictive gameplay with the thrill of the slots, allowing friends and family to compete against each other in real-time.

Evgeniy also had a decent attempt at game monetization in as far as he had a system in place that made a profit. But the task of manually setting up price waterfalls, managing many ad networks, and harmonizing the two using ad mediation platform Applovin was time-consuming. The time spent working in this area to optimize revenue resulted in less time spent on game development and other marketing initiatives.

MAS Provides an Instant Solution to a Common Problem

Reduced monetization efficiency is a common problem many indie developers face in the early stages of their professional careers. Lacking the financial resources to dedicate towards this crucial area leaves many no other option but to work through the complexities alone. And not always with success. After struggling with the issue for some time, Evgeniy reached out to Yodo1, believing that the company’s MAS solution (Managed Ad Services) could be the answer to his problem.  

Evgeniy did not have long to wait for confirmation. Fast and easy integration of the single MAS SDK automates the entire process of setting up price waterfalls and bidding on the highest paying ads from multiple ad networks. The new system was set up with minimal disruption, and because MAS allows the game to dynamically switch to the highest performing network, his revenue is now much higher than when he was using only Applovin.

With Monetization Solved, Radar Looks to Expansion

Partnering with Yodo1 to help better monetize his games was a big step for Evgeniy, but necessary to move his business forward. In addition to receiving an uptick in revenue, he also benefits from getting all profits in one easy-to-manage monthly payment. And most importantly, having a team of professionals ready to assist with optimization has freed up more time to focus on making great games.

With their monetization issues solved, Radar was now able to move on to their next big challenge: game marketing. Evgeniy Shavarakov turned his focus to growing his company, now has close to dozen employees, and is continuing to grow. 

Optimizing multiple networks on your own can be a challenge. Yodo1 offers a simple solution that combines AI with our team of highly experienced monetization professionals who stand ready to make your life easier. Try it for yourself and discover the difference today.

Register on our MAS Portal and set up MAS AI automation in just three easy steps, or contact a Games Growth Specialist here to learn more.

Learn how thinking outside the box helped solo developer Frank Eno create great escape room games and monetize his career.

First Time Developer Takes it to the Next Level With MAS

Like many developers before him, Frank Eno’s passion for the games he played in his youth greatly influenced his decision to pursue a full-time career in the industry. His road to success started as recently as 2020. Many years of playing escape room games provided all the tools the rookie developer needed to have a go at building his own. Subsequently, Frank’s first effort under the XScoder brand came to life. Dark Rooms is a succession of puzzles requiring players to think out of the box to open doors, advance, and move on to the next level. With its entertaining graphics and chilling atmosphere, the game soon attracted high user engagement.

Frank says of his experience, “Making the game was just pure fun. I found that when you love what you do, creating becomes easy.” Developing his first game was an enjoyable experience all around. Still, Frank needed to make money from it to establish his career within the industry. Despite the successful launch of his first game, bigger challenges were just around the corner.

“Before MAS, game revenue was so low I could not move forward.”

Frank hit his first stumbling block on his initial attempts to earn revenue. New to the business side of things, he needed guidance from his monetization partner to help him grow. It soon became evident that his chosen ad network was unlikely to produce the desired results. “Revenue was so low I could not benefit and move plans forward as I wanted,” he explains.

Delayed responses further exacerbated the problem. "The account manager presented himself as someone who could follow up on progress,” said Frank. “The trouble is, I felt he was telling me what I wanted to hear and never actually did anything. After a while, he forgot about me. That’s not what I call friendly support."

“Integrating Yodo1’s MAS in Unity is fast and easy.”

The pioneering developer needed a better monetization program to move his career forward. Fortunately, he didn’t have to wait long. Out of the blue, Frank received an email from Yodo1 explaining the benefits of Managed Ad Services (MAS). On the follow-up call, a team member explained what MAS is and how the system works. Because MAS automatically selects the top-performing ads from all the primary mediators, Frank was convinced that Yodo1’s A.I solution would increase game revenue—and it did!

The indie solo developer was very impressed with the service. After a few discussions with a Yodo1 games growth specialist, Frank was able to integrate MAS quickly, after which he received guidance on App Store Optimization (ASO) and some great suggestions to improve his games from a dedicated Customer Success Manager. Best of all, “MAS integration in Unity is very easy,” said Frank. “The support team is great, friendly, and the response is quick, no matter the issue.”

“Yodo1 is the best service out there, and it’s not just about good revenue.”

After implementing MAS SDK, daily revenue for Dark Rooms increased dramatically compared to his previous solution. The boost in income has allowed Frank to focus on other areas for further growth. Specifically, he could now concentrate on ASO to get more visibility for his games in the App Stores. “Yodo1 is the best service out there,” concludes Frank. “And it’s not just about good revenue, but great support and the chance to have a dedicated customer manager who follows up with you along the way.”

Is your current solution holding you back, too? Unlock your game’s full potential by going to our MAS Portal to register and set up MAS for your game in just three easy steps, or contact a Games Growth Specialist here to learn more. 

House of Celestina developer Ricreator blown away by increase in revenue and great support after switching to MAS.

Through MAS, Solo Developer Rico Finally Gets His Breakthrough

The best success stories in the world of mobile games don’t always end in fame and fortune for the creators. Success for many indie developers is finding a way to make a good living doing what they love to do most. Inspired by his developer brother, Rico Margallo started making games several years ago. Still, it took many years of hard work and commitment before securing his place in the industry.

His story is not altogether uncommon. Having developed a series of titles under the Ricreator brand, our Philippine solo developer struggled to find the breakthrough he needed. “All I want to do is make games,” says Rico. “I like nothing more than to create entertainment that people enjoy and want to play.” His games, which primarily targeted a Filipino audience, were indeed popular. The real problem was that monetization did not correlate with growth and increasing downloads.


“Configuring Unity Ads to work with multiple networks was the most complicated challenge of my gaming career.”

In the early years, Rico didn’t earn much at all from his original monetization setup. Not enough, at least, to turn his passion into a full-time career. Like many solo independents that develop in Unity, he just went with its ad platform - Unity Ads. While it seemed like the best option at the time, the developer struggled to combine multiple ad networks to maximize revenue. “It is the most complicated challenge I ever had to face in my gaming career,” explains Rico. As the issue persisted, he understood the need for a fresh approach and expert assistance.

“I couldn’t believe the publishing partner for Transformers would work with a small indie developer like me!”

Finding a new partner to help better monetize his games was not as difficult as Rico first thought. After researching various alternatives, he came across Yodo1’s Managed Ad Services (MAS). MAS appeared to be the solution he sought since it requires only one easy to install SDK to integrate multiple networks. 

Unlike his original setup, MAS turned out to be fast and easy to install. Throughout the MAS integration on his first game, House of Celestina, Rico was surprised by the level of support he received from Yodo1. It was hard for him to believe that the publishing partner for big games like Rodeo Stampede and Transformers would be interested in working with a small developer. “Not only was I amazed that Yodo1 would work with me,” he said, “but the level of support I received from the company’s friendly staff made integration easy.”

“Before MAS, revenue behaved like a turtle - low and slow. Then, in the blink of an eye, my revenue increased by 90% after installing the new system.”

Making the effort to maximize the monetization potential of his games had a huge impact. Rico experienced a 90% increase in revenue in just the first month. It freed him from his day-to-day financial worries and meant that he could focus entirely on developing new games. He has since made more games with many more planned for the future. The revenue growth he has witnessed through intelligent AI automation has convinced Rico to monetize all his future games through MAS exclusively. Of the new partnership, he went on to conclude, “I am very sure that I will never leave Yodo1, and all my future games will integrate with it.”

Does Rico’s story resonate with you? Have you faced similar monetization challenges? Set up MAS for your game in three easy steps today, or speak to a friendly Growth Specialist to learn more.

Game creator Azmil Arash struggled with a low eCPM with his previous monetization system. A problem that is easily solved using MAS.

MAS Inspires Game Success on the first attempt for Solo Developer

Azmil Arash began his indie games development career in 2019 after the inspiration for an idea that he believed could be a big hit. Armed with a passion for creating games, his thinking behind the decision was a simple one: whether it became a hobby or the foundation of a full-time career, either way, it would be a worthwhile experience. 

With much hard work and dedication, the latter has become Azmil’s reality following the launch of Smashgrounds.io under the Malaysian-based AZ Game brand in 2020. Achieving success on the first attempt, however, was not without its challenges.

Lack of Ad Network Competition Resulted in low eCPM

As many indie developers have come to understand, launching a great game is just the first step in finding long-lasting success in the game development industry. Game creators must find ways to monetize their games successfully to survive and thrive. As is often the case, Azmil experienced monetization issues on the release of his crazy 3D battleground game for iOS and Android.

Ad campaign funding did not produce the desired return on investment (ROI) initially. This was clear from the disappointingly low eCPM (effective cost per thousand impressions) it was receiving. In layman’s terms, the ad performance metric indicated poor earnings from the money invested. There are several reasons why this can occur. The most common is an ad network’s unsuitability to a game’s target audience and the lack of competition between networks for game traffic. Azmil’s initial efforts to monetize utilized a platform configured to one underperforming ad network. As results went on to prove, Smashgrounds.io would never realize its true revenue potential with this setup.

Fast and Easy MAS SDK Integration Supercharged Performance

After much research, Azmil turned to Yodo1’s Managed Ad Service (MAS) to introduce multiple ad networks and increase competition. MAS would give Smashgrounds.io access to multiple top-performing ad networks and automatically insert the highest bidding ad at the optimum injection point. 

To Azmil’s surprise, integrating the MAS SDK was also a lot easier than he had imagined. “There were far fewer steps to complete compared with other ad mediation providers,” Azmil observed. “And the fast and helpful response from the MAS team was, in fact, one of the things I most enjoyed about working with Yodo1!” 

AZ Games had never achieved more than $5,000 in revenue prior to implementing MAS. Now it is earning +$7,000 per month. This represents a 30%-50% increase in eCPM, achieved by applying the right solution with regular monitoring and tweaking from day one.

Consistency in revenue earnings has given Azmil the means to turn his passion into a full-time career. Starting as a solo developer, he can now think about enlisting the help of a small team of people. With a reliable partner in place to help monetize all his future games, new hyper-casual game projects are on the horizon.

It is not uncommon for first-time game developers to experience low levels of eCPM on their initial attempts to monetize. But this is an issue that is easily overcome when aligned with an experienced ad mediation partner like Yodo1’s MAS.

If you are an indie developer with a great game that’s experiencing poor performance in ad monetization, go to our MAS Portal to register and set up MAS for your game in just three easy steps, or book an appointment with a Games Growth Specialist here to learn more. 

Multiple monetization techniques optimized ARPDAU and boosted revenue to the number we were expecting. Achieved within days of SDK installation.

Downloads growing but revenue slowing – MAS resolves disconnect

Nick Madonna, the founder and driving force behind the PHL Collective, had a deep love for art, video games, and comic books in his formative years. He continued to pursue these interests in college when he first started making games after many years of studying and playing them. 

Ultimately, this led to the decision to roll his passions into a full-time career, one that he is still excited about every single day. “It’s impressive,” says Nick. “The industry is still very young, and there is constant innovation happening which offers so much opportunity to explore, grow and push the medium forward.”

PHL Collective is now a successful US-based game studio consisting of several dozen programmers and artists driven to create bold and unique titles. With many highly successful games in its portfolio, the company continues its mission to design games for players of all ages available on console, PC, and mobile devices.

Performance issues in monetization required urgent attention

As game demand grew, the company noticed a significant disconnect between increased downloads and resulting revenue. In the fantasy adventure game Goozy, for instance, players were downloading the game in huge numbers. However, this did not convert into more revenue with the monetization solution they were using. In a nutshell, the game struggled with monetization performance issues, a situation which needed urgent attention to serve and satisfy the increasing number of players downloading it.

“We assessed Yodo1’s MAS to be the best available option.”

On further investigation, Nick and his team realized the current monetization strategy centering around the Unity Ads Network had to change. A substantial effort was made to find the best solution, and after much market research, one was found. In 2020, the company decided to align monetization with Yodo1’s Managed Ad Services (MAS). MAS, they concluded, was the best available option to address the issues they were having. 

A crucial factor in their decision was the way Yodo1’s solution works. MAS uses AI-powered tools to manage ad mediation between the top-performing networks by automatically selecting the ads that favor developers the most. The first game PHL Collective used to test the new monetization system was Goozy, a game released in partnership with a YouTube influencer with 20m followers - FGteev.

“Revenue more than doubled, and the amount of support we’ve received is absolutely first class.”

Fully committed to migrating monetization to Yodo1, PHL Collective was able to integrate the MAS SDK in Goozy and deploy an update across all platforms very quickly. A new system using multiple monetization techniques to ensure optimal revenue per player (ARPDAU) was up and running in a matter of days. “The MAS team has been very hands-on and helpful when it comes to integration and maintenance,” Nick explained. “The constant contact has been absolutely incredible.”

MAS kicked in immediately after the update. Nick noticed a boost in revenue straight away and began to see the numbers they had been expecting. This amounted to more than double the amount received using the old system. Introducing a new strategy to optimize monetization has come at the perfect time for the PHL Collective, who are currently busy on many new and exciting projects. 

“After our positive experience with MAS,” Nick concludes, “it’s safe to say that we will continue to monetize with Yodo1 exclusively for all our future games.” Moving forward, the company has been true to its word with the release of FGeeTV Soundboard, their second and latest game using MAS for monetization. 

Do these challenges sound familiar to you?  Does your game’s monetization system need an upgrade to reach its full revenue potential? It’s easy to get started: just go to our MAS Portal to register and set up MAS for your game in three easy steps, or book an appointment with a Games Growth Specialist here to learn more. 

MAS doubled revenue for Kitchen Tale and gave Anas Ali and his team the freedom for Vie Games to work on more projects.

“In Yodo1, we have found a solution for fast and effective monetization.”

Like many small independent creators, Anas Ali made games as a hobby before crafting a full-time career within the industry. Along with his partner, current CEO Hamid Bashir, Pakistan-based studio Vie Games came to life with the success of Fidget Box 3D Anti-stress Toys, a hyper casual game centred around ASMR and stress relief therapies. “We had many challenges in those early days,” explains Anas, the company COO. “Chief amongst them was the same issue many small independent game developers face: ineffective and inefficient game monetization. 

“When we first started in 2016, we could never have imagined that our small, tightly-knit team could make a six-figure income every month from our games.”


Most Popular Does Not Always Equal Most Profitable

“Dealing with different ad networks and providers was very messy and time-consuming. Worse still, we were unconvinced that the in-game ads shown were the ones that would make us the most money. We needed a better solution. Preferably through one partner and one account and ideally one single revenue stream for Kitchen Tale and all our games,” said Anas. 

“The game industry is growing, and I love being a part of it. We understood the urgent need to monetize efficiently to stay in the game, as it were. Fortunately for us, we found a solution that gave us the resources to turn Kitchen Tale and subsequent games into massive hits.”

“Dealing with the failures of our initial setup was a daunting prospect initially, but one that needed urgent attention. Implementing Yodo1’s Managed Ad Services (MAS) in December 2020 was a turning point,” said Anas. 

Through a single, easy to integrate SDK, MAS automated the process of inserting the highest paying ad from multiple top-performing networks at the optimum injection point. In simple terms, it took the guesswork and administration of ad revenue optimization for Kitchen Tale off their plate. “In Yodo1, we have found a single partner and solution we can turn to for fast and effective monetization for all our games.”

Installing the MAS SDK has freed up the time and resources for Anas Ali and his team to work on more titles rather than worry about the best monetization practices and solutions. The resulting efficiencies have helped them to double their revenue since partnering with Yodo1. 

“Installation of the SDK was straightforward and set up in a matter of days. “The MAS team was with us every step of the way, and it was a great experience working with them,” said Anas. “Having the best support team in our corner gives us a lot of confidence, which is why we will continue using MAS for all future releases.”

Do these challenges resonate with you? Are you looking for a reliable, effective monetization solution? Go to our MAS Portal to register and set up MAS for your game in just three easy steps, or book an appointment with a Games Growth Specialist here to learn more. 

With Yodo1’s AI capability and market experience, we did more than increase impressions and retention- we found a trusted partner.

Sweaty Chair: A successful partnership with Yodo1